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Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary . Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still .
But nobody has distilled and bottled that magic for the mainstream quite like Patek Philippe. The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own .
This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “You never actually own a Patek Philippe. In two decades, the Generations campaign had a decisive impact on the realm of watch advertising. It contributed to the growing popularity of Patek Philippe, not only among connoisseurs, but also within the public at large, . Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek Philippe into the brand of the watches “you look after for the next generation.” The behind-the-scenes described in the article .
That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and .
Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest.
In 1996, Patek Philippe launched their highly regarded ‘Generations’ advertising campaign, which celebrated its 20th anniversary this past December. Created by the London-based Leagas Delaney advertising agency, the ads center around .15K likes, 125 comments - patekphilippe on March 14, 2024: "Discover a new chapter in Patek Philippe’s iconic Generations campaign. ‘A Shared Passion’ is a film inspired by a true story .
A very interesting article by Stephen Pulvirent from Hodinkee about the “Generations” campaign of Patek Philippe [link here] Advertising agency Leagas Delany launched the “Generations” campaign in 1996, turning Patek .Find out the latest news and announcements from Patek Philippe to stay on top of the luxury watchmaking industry today. Home . Collection. New Models 2024 . It is 25 years since Patek Philippe launched the “Generations” advertising campaign and line that (.) June 2021.Last month, I flew to Munich for 48 hours to attend the launch of Patek Philippe's new Cubitus collection of square-faced watches. The first clue that the event, which was held in a grand . Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.
you never own a patek
In 1996, Patek Philippe launched an innovative advertising campaign called Generations, which remains as topical as ever today after subtle reinterpretations over the years. In the same spirit, the firm created a magazine reserved for owners of watches made by the manufacturer.
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Patek Philippe celebrates the 20th anniversary of its "Generations" campaign and of the Patek Philippe Magazine 1996 was a pivotal year for Patek Philippe. It saw the inauguration of the manufacture complex in Plan-les-Ouates that united all ateliers under one roof, and the launch of . That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and white images still tug at heartstrings with the precious moments captured between mother and daughters, as well as fathers and sons. The latest Patek Philippe 2018 Generations ad campaign, with timeless black and white imagery, showcases the bond between mother and daughter. The film visualizes the company’s slogan: “You never actually own a Patek Philippe. You merely look after it for the next generation.” The video captures a very personal moment between mother and .Patek Philippe, in partnership with independent comms agency, Leagas Delaney, has announced its latest edition of the iconic 'Generations' campaign, to celebrate the launch of its latest timepiece .
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaini.
http://www.orologi.com/Il presente video e coperto da copyright dalla casa produttrice ed è´di sua esclusiva proprietàwww.patekphilippe.comPATEK PHILIPPE SA GENEVE Chemin du Pont-du-Centenaire 141 – 1228 Plan-les-Ouates P.O. Box 2654 – CH – 1211 Geneva 2 – Switzerland . “Generations” campaign, the video (in 45-, 30-, and 15-second versions) encourages viewers to “Begin your own tradition”. It is an invitation extended to future customers in the world of Patek .
2022 marks 25 years of the ‘Generations’ campaign, known best by the line ‘You never really own a Patek Philippe, you merely look after it for the next generation’. Today, the campaign stretches across 70 markets and over 20 languages and is taught at Harvard Business School as an example of best-in-class brand building.
Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Patek Philippe universe to discover our watches, savoir-faire and news.Patek Philippe ‘Generations’ Advertising Campaign (photo: Patek.com) . For several years, the company has been running an ad campaign entitled “Generations,” which is a series of commercials focused on how timepieces . The “Generations” campaign initially focused on the relationship between fathers and sons, highlighting the tradition of passing down a Patek Philippe watch from one generation to the next. Over the years, the campaign has expanded to include mothers and daughters, showcasing the importance of family and legacy.
This was brilliantly achieved with the ‘Generations’ campaign, launched in 1996 with the now iconic line, “You never actually own a Patek Philippe, you merely take care of it for the next generation”, and which is still running over 25 years . An image from the new Patek Philippe ad campaign. Courtesy image. Flanking its “Generations” campaign launched in 1996, showing intimate moments shared by fathers and sons as well as mothers .
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The Patek Philippe print advertising campaign with suggestive slogan “Begin your own tradition” has established itself as an exemplary success story. For the campaign, world-famous photographers have depicted how two generations share time together. The strong emotional statements and the universal validity of the theme account for the enduring popularity of the .
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It was a testament to the quality, reliability and classic design of Patek Philippe, and an assurance that it would be there for the long haul, for generations.” The 3919 was produced from 1985 to 2006 and so featured heavily in the ad campaign, which debuted in 1996.PATEK PHILIPPE SA GENEVE Chemin du Pont-du-Centenaire 141 – 1228 Plan-les-Ouates P.O. Box 2654 – CH - 1211 Geneva 2 - Switzerland Tel. + 41 22 884 20 20 – Fax + 41 22 884 25 47 – www.patek.com Communiqué de presse Patek Philippe, Genève Décembre 2016
Having finally “solved” the Patek Philippe campaign as “Connection” metaphor, I wanted to compare it with recent advertisement for other watch brands, to see if I could observe any common .The Patek Philippe campaign has run for nearly 25 years. Every few years we update the look and feel to be contemporary, but the campaign thought has never changed. A testimony to a visionary, confident client team. And some excellent directors and photographers who brought to life the line: ‘You never actually own a Patek Philippe.
To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that c. Patek Philippe launched this ‘Generations’ campaign in 1996 and is still using the positioning. The campaign was conceived by Leagas Delaney, a London-based advertising agency. I came to understand that the campaign uses ‘altercasting’, a theory of persuasion created by sociologists Eugene Weinstein and Paul Deutschberger in 1963. .1,952 likes, 27 comments - patekphilippe on March 14, 2024: "Discover a new chapter in Patek Philippe’s iconic Generations campaign. ‘A Shared Passion’ ." Patek Philippe on Instagram: "Discover a new chapter in Patek Philippe’s iconic Generations campaign.Keep up-to-date with Patek Philippe. As a company we are constantly pushing back the boundaries of watchmaking, and are always making news. . Patek Philippe celebrates the 20th anniversary of its "Generations" campaign and of the Patek Philippe Magazine. 1996 was a pivotal year for Patek Philippe. It saw the inauguration of the manufacture .
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